When you make a purchase, do you ever stop and think about the impact your dollar is making? Once your dollar leaves your hand, ultimately where does it go. In any business transaction, someone typically makes a profit. How often do you think about who that person is or where that profit goes? There has been a conversation about network marketing and direct sales going around social media lately that has been making me think about where I spend my money and why.
I have been a fan of direct sales and network marketing for a long time, so let’s just get my bias out of the way up front. My first venture into this arena was an educational toy company. My kids were little. I loved the products. It was a great fit, but I was hesitant to “profit off my friends.” I will never forget the day my mother-in-law changed my perspective on this. She was buying toys from me for my nieces and nephews, so I offered to sell them to her at my wholesale price. She looked at me and said “I want my grandkids to go to college, so I want your business to be successful. Sam Walton’s kids will go to college if I buy toys at Walmart. What would be better about that?”
I love her perspective. I could get into all kinds of information about how these companies empower women and create opportunity, but Laura over at bonbonbreak did that so well, I will just encourage you to read her post. Reality is we are bombarded with advertisements all the time. We have learned to tune them out. I find it a tad ironic the original post disparaging independent marketers from inviting her to “parties” is routinely interrupted with ads from large corporations. Personally, I find invitations from friends less disruptive.
Don’t get me wrong, there is room for abuse in all of it. Some social media practices are a turn off for me as well. I simply choose to ignore them just like the scads of other marketing tactics I choose to ignore. I accept the invitations to gatherings that are of interest me and politely decline the ones that aren’t. I am confident enough to only buy things I truly want to own. Of course, the bottom line is each of us gets to decide. We get to choose who gets our attention, who gets our dollar and who we want to support. I love knowing who is going to college because of the products I use for my skin care or the bag I carry. I love the opportunities I am afforded to improve my own family’s health and wealth.
So chime in here. What are your thoughts on the topic?
Because You're Worth It!